Coca-cola in India - Essay ExampleAgain in the year 1993, Coca-Cola returned in the Indian market and strengthened its market presence. Nevertheless, while performing business in India, Coca-Cola faced several business related issues about the product quality, resource exploitation and market manipulation. The stakeholders of Coca-Cola has revealed concerns regarding utilization of water resources and the company was also criticized for unethical water extraction, water pollution and soil corrosion. Irrespective of negative publicity of Coca-Cola, customers has been engaged in purchase of its products because of strong brand reputation. Most of the Indian customers, particularly young customer generally prefer to purchase soft drinks of Coca-Cola brands1. Based on this aspect, this paper describes about the strategies of Coca-Cola in emerging market such as India. The key objective of the paper is to evaluate the core strategies used by Coca-Cola to operate business India.
