MKTG 4050- The Marketing of Osteoporosis - Essay Example
asers) that there is efficacy in taking these products as shown from the improved health condition that alleviates pain and suffering from osteoporosis. From the point of view of manufacturers, for instance, the critical positioning or selection process to be decided on would include price of the product, efficacy, propensities for side-effects (safety), and availability (or ease of access) and the overall satisfaction to be derived from the drug.
If one were to manufacture the most effective drug for osteoporosis, given the product feature characteristics and the value positioning noted above, the most important value that one would focus on is efficacy, or the ability of the drug to provide the desired effect (as promised) at the most immediate time frame, with the least side-effects. Focusing on this product feature would ensure that the customers would be satisfied with the drug, and would essentially purchase it despite applying premium strategies in price or place, as needed.
