The Sales Related Issues of Thorntons PLC - Term Paper ExampleThe industry in which the company operates is very competitive and apt strategies are needed to gain a competitive advantage over other firms. For this purpose a situational analysis will be conducted taking into account both micro-environment and macro-environment. Finally, a SWOT analysis of the company will be conducted in order to understand the present position of the company and the external factors that can benefit or hurt the company in the future. This section will include a commentary on the most important factors of the macro-environment in the chocolate industry. Political The political environment of the United Kingdom is relatively stable. The company does not have to worry about the problems of a turbulent political environment that are prevalent in developing markets. There are although specific regulations regarding marketing of food items that the company has to abide by at all times.
